Note
June 3, 2026
1 min read
Before You Hit Connect, Add Context
By Cristiano Pierry
A connection request becomes easier to trust when the sender explains who they are, why they reached out, and what they hope to learn.
I’m always happy to connect with thoughtful people on LinkedIn, but I try to be intentional about the network I build. I prioritize people I know, people connected through trusted mutual relationships, and people who take the time to introduce themselves.
A shared alma mater, company, industry, or interest can be a useful starting point. It should not be the entire message.
If you are reaching out to someone you do not know, send a note. Explain what prompted you to reach out, what you hope to learn, or why you think the connection could be useful to both of you.
A request without context puts the burden on the recipient to figure out who you are and why the connection makes sense. A few thoughtful sentences signal intention and make the interaction feel less transactional.
The basic principle is simple: before you ask someone to connect, introduce yourself.
This writing reflects my personal perspectives on product management, AI, and content discovery. It does not represent the official position of my employer or any affiliated organization.