Note
May 9, 2026
2 min read
When Discovery Moves From Search to Agents
By Cristiano Pierry
As agents begin to explore, compare, and filter on our behalf, content discovery shifts away from manual search and toward agent-mediated experiences.
I’ve been working with frontier coding tools to understand what they change about how software gets built. But also to understand what they change about how teams work, and how people may eventually interact with services, apps, and content.
Right now I have six OpenAI Codex sub-agents running on the same project.
Each one is looking at a different part of the work. Some are exploring files. Some are checking assumptions. Some are helping me think through structure and direction.
The experience feels like having a small team of researchers moving in parallel.
What I’m doing on one project today is a version of what consumers may be doing across every category in a few years.
When agents can explore, compare, filter, and bring things back to us, content discovery stops being something we do manually. It becomes something that happens on our behalf.
This has broad implications for businesses built on feeds, search, or recommendations.
The surface where consumers meet content is about to move. Not to a new app. To an agent acting on their behalf.
The platforms that adapt fastest will be the ones that figure out how to be useful to agents, not just to people.
This writting reflects my personal perspectives on product management, AI, and content discovery. It does not represent the official position of my employer or any affiliated organization.