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May 14, 2026

1 min read

Codex, Product Taste, and the Problem of Too Much UI

By Cristiano Pierry

How this site is made

Codex made the AMA page work, but repeated Bob across nearly every element. Functionality still needed hierarchy and restraint.

aiproduct-managementproduct-designcodex
A flat illustrated person and laptop sit beside a large conversational product interface.

OpenAI Codex has become one of my most useful tools for building quickly. I still see a gap in its design sensitivity.

I was creating an AMA section for my personal website. The page introduced Bob, a public assistant that answers questions about my writing, profile, and notes. The first version worked, but it repeated Bob everywhere: in the badge, headline, card, status, and body copy.

The interface was functional. It was not refined.

Some of that is on me. A better prompt could have specified the hierarchy, tolerance for repetition, and desired restraint. Even so, I notice this more with Codex than with some other models. It is strong at implementation and architecture, but less naturally sensitive to product taste and the small copy decisions that make a page feel considered.

“Working” and “designed” are not the same thing.

A pile of discarded frames contrasts with one restrained interface on a clean easel.
Functional UI still needs hierarchy, restraint, and product taste.

The page did not need another component. It needed someone to notice how many times the same idea was competing for attention and remove what the design had not earned.


This writing reflects my personal perspectives on product management, AI, and content discovery. It does not represent the official position of my employer or any affiliated organization.